New Tourism Campaign “Greece: More Than a Destination” Launched

The Greek National Tourism Organization (GNTO) and AEGEAN are presenting a new advertising campaign for Greek tourism entitled “Greece. More than a destination.”

At this very special period in time and with the focus now on 2021, the new campaign is a reminder that Greece has always been more than just another summer vacation destination.

“The next time you plan your vacation in Greece, don’t just think of a place — think of an emotion,” the campaign’s new commercial urges potential visitors, inviting them to enjoy the many unique experiences of a Greek summer.

Within just a span of 42 seconds, the viewer is transported to favorite Greek destinations and the emotions evoked are combined with the images of beautiful Greek landscapes and locations, with the themes of Freedom, Euphoria, Relaxation and Fun.

On the occasion of the launch of the campaign, Dimitris Fraggakis, the Secretary General of Greece’s national tourist organization, pointed out that “the GNTO continues to strengthen its strategic cooperation with AEGEAN, with the aim of promoting Greek tourism abroad.

“The campaign that is already running is extremely targeted and well thought-out and, of course, is among the factors allowing for a safe restart of our tourism. Especially at this time, cooperation with airlines is extremely important for the GNTO, as the main goal is to boost the number of foreign visitors coming to the country.

“Our cooperation with AEGEAN will continue in the next period on many levels,” Fraggakis continued, noting “I would like to take this opportunity to congratulate all the executives of GNTO and AEGEAN who worked hard to carry out the campaign under difficult conditions and to thank them for the excellent result.”

Marina Valvi, the marketing director of AEGEAN, stated that “at a time when the need to promote our country is vital, the strategic cooperation between AEGEAN and GNTO is more important than ever.

“This is because, especially now, the dynamics of synergies is what will give the necessary impetus for our country to be the most attractive destination choice. The campaign that we designed together with the GNTO is based on the emotions that our country generates, because they are what stay in the mind and heart of the visitor, they are what visitors are looking for, even when they are not there.

“We do not invite visitors to Crete, Santorini, Ikaria. We invite them to joy, peace, freedom. And the feeling starts on their flight with AEGEAN, their first contact with Greece,” Valvi concluded.

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